Goal:
Create an added-value program that would offer Bloomingdale's an 'out of the box' solution to drive foot traffic to select retail locations during a targeted sales period.

Solutions:
"Enchanted" offered an exclusive promotional partnership program in tandem with Disney's "Enchanted," that entailed a drive-to-retail incentive through which consumers who shopped Juicy Couture would receive two tickets to see the movie. Promotional support included catered VIP shopping events, in-store displays and signage, plus a dedicated targeted mailing and online media.

Results:
More than 300 shoppers were treated to a 'princess for the day' event in Bloomingdale's NYC flagship store and San Diego, a market of particular focus for the retailer. As a result, Bloomingdale's renewed their media commitment for the following year and expressed interest in seeking similar partnerships in the future.